Augmented Reality (AR) is the technique of superimposing virtual objects in the user's view of the real world, providing a novel visualisation technology for a wide range of application. Mixed Reality (MR) is a more general term for visualizations and/or environments where physical and virtual elements can co-exist and interact. We started working in the AR field in 2000 with the development of virtual advertisements for live TV broadcast. In the following years we expanded our expertise to game and entertainment applications.
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